voyager is the inflight magazine for bmi - Britain’s most punctual airline at London Heathrow, the world’s busiest international airport
Potential Readership: 500,000+ captive readers per issue
Passengers Flown per Annum: 7 million
Frequency: Monthly
Print Run: 60,000+ per issue
Inflight Distribution: In all cabins/classes
Lounge Distribution: In UK business class lounges and diamond club lounges
- bmi flies 1,700 flights per week
- bmi holds fully 12% of take off and landing slots at Heathrow
- bmi is the second largest airline at Heathrow, the world’s busiest international airport
- Heathrow passenger profile: AB: 47%; C1: 43%; C2: 7%; DE: 3% (source: BAA)
- bmi has a young fleet of 42 jet aircraft with an average age of five years
- bmi has received 50 industry awards since 1990, including:
- 14 times consecutive winner of Best UK Domestic Airline (Travel Weekly)
- Short Haul Business Airline (Business Travel World)
- Best Domestic Leisure Airline (Conde Nast)
- Best European Airline (Irish Travel Trade News)
“ Our passengers have come to expect a quality publication onboard our aircraft and we are delighted to be working with Ink Publishing on this project.”
— Nigel Turner, Chief Executive Officer, bmi
About voyager magazine
voyager magazine is produced by Ink Publishing, the world’s leading inflight magazine publisher, to the highest standards.
To ensure that passengers engage with the publication, the magazine will carry lifestyle and destination features that reflect the specific interests of bmi’s audience of unique, affluent and captive passengers. Elements will include: Style, celebrity, travel, media reviews, handpicked hotels, personality profiles, business success stories, art/culture and technology.
The bmi inflight magazine provides a premium environment for you to communicate your marketing message to an audience you cannot reach more cost effectively anywhere else.
“ voyager will get a serious upgrade in June 2006. We are doubling the size of the magazine, taking it monthly and focusing on entertainment, topics of interest to business passengers, playful leisure pursuits and the “Best of British”.
— Michael Keating, Group Editorial Director, Ink Publishing
