In with the new
These beauty upstarts are taking on the established brands
R-40 CELLULAR ENERGY RADIANCE CREAM BY EUOKO
£120The super high-tech Euoko brand from the US has just launched in London store Liberty. Their R-40 cream offers the latest generation of peptides for anti-ageing skincare. With a dizzying array of molecular ingredients, the cream might sound like something off the lab shelf rather than the beauty counter but the result is a brightened complexion that deflects minor imperfections. www.liberty.co.uk
GET STUNNING EYELASHES FROM GET LASHED LONDON
£10The new specialist eyelash bars which have opened in London offer an extensive range of strip lashes. There’s something for women who just want a more wide-awake look after the party season right through to over-the-top extensions that will have you batting like Cheryl Cole. The Get Stunning falsies fall midway between the extremes. www.getlashedlondon.com
COCONUT CRÈME SCRUB BY PURE FIJI
£13.50This natural skincare range uses pure coconut oil and flower extracts according to the traditional techniques of the South Pacific. The cream body scrub sloughs away dead skin cells thanks to the buffing action of pineapple enzymes. It smells like fruit cocktail and is good for you. www.purefiji.com
INTENSIVELY GLOSSY RESCUE TREATMENT FROM JAMES BROWN’S SCANDALOUS RANGE
£7.99Kate Moss’s best friend from Croydon schooldays and now a celebrity hairdresser, James Brown would claim that he knows what women need. When it comes to making hair recover from wild partying, that is. This product is too rich to replace regular conditioner but keep it to hand when your hair is feeling tired. www.jamesbrownlondon.com
VISIONAIRE EYE SHADOW BY HOURGLASS
£28The new LA-based cosmetic company, set up by former MAC execs, has quickly become a cult brand. The design of the products is in a league of its own, particularly the eye shadow duo which has a swivel mirror that can do a full 360 degrees. How come no one thought of this before?
Now available in the UK through www.zuneta.com
