Rodchenko

Words | Sophy Grimshaw With his striking angles and close-ups, Russian photographer Alexander Rodchenko was radically ahead of his time EVEN IF YOU are not immediately familiar with the name of the Russian photographer and artist Alexander Rodchenko (1891-1956), many of you will still recognise his iconic 1924 advertising poster for the Moscow publishing house Gosizdat (part pictured left). The influence [...]

Words | Sophy Grimshaw


With his striking angles and
close-ups, Russian photographer
Alexander Rodchenko was
radically ahead of his time

EVEN IF YOU are not immediately familiar with the name of the Russian photographer
and artist Alexander Rodchenko (1891-1956), many of you will still recognise his iconic 1924 advertising poster for the Moscow publishing house Gosizdat (part pictured left). The influence of this photomontage continues to resonate today – an album cover from Scottish band Franz Ferdinand is among the recent pop culture pastiches of it.

Rodchenko was also a painter and sculptor, but many believe the photography of this
St Petersburg-born, avant-garde pioneer to be his most significant work, plus he certainly
left his mark in multimedia. The bold collages and camera-slipped angles of his 1920s’ work
have had a huge impact on contemporary graphic design, from advertising campaigns to
magazine layouts and typography. More than this, his innovative new visuals helped to
shape seminal artistic movements, such as Dadaism in the 1930s with its wry commentary
on 20th-century life. Rodchenko’s flair for intimate portraiture remains sterling, whether his
subject was a person, such as his mother, or a celebrated Soviet landmark.


Alexander Rodchenko: Revolution in Photography, from 7 February to 27 April, (admission £9), The Hayward, Southbank Centre, London SE1, +44 (0)870 380 0400;
www.hayward.org.uk

< Portrait of Mother
1924
Shukhov Tower >
1929
< Girl with Leica
1934
Vladimir
Mayakovsky’s >
About That
book cover
1923
< Pioneer Girl
1930
Stairs >
1930

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